the 1st generation of toyota corolla..
current generation of toyota corolla or better known locally as Altis..A blogger by the name of Faizal condemned umwt for the afford of bringing in a model,Prius, he keeps saying as an old model,to local market soon..
Well..does he knows anything about product life cycle and reputation???
Lately the marketing types of the world have been calling it "brand equity," but in the real world it's always been plain old reputation.
Carmakers don't get a good reputation just by showing up, they develop one over years by delivering either great or lousy products and treating customers right. Great word of mouth is a manufacturer's best asset, while a lousy rep is almost impossible to overcome.
No manufacturer is better known for building stalwart, reliable cars than Toyota. And let me use TOYOTA COROLLA as our study case subject... Just about everyone seems to have a Corolla in their past.
Perhaps it was the first new car you bought with just 60 easy payments, or the car your grandmother drove when she decided to simplify her life in retirement. Corollas have been practically ubiquitous and never terribly exciting.
Except for the Land Cruiser, the Corolla name is the oldest in Toyota's current inventory of products. It's also the first car Toyota made in America. And with over 30 million Corollas sold worldwide, it's the most popular car line in history...
so now u understand why toyota still uses the same brand name and not keeps changing it for every new model tht they introduce to the market??? otherwise by now, toyota would have hundreds of model's name under their belt..
2 comments:
yep, that corrola is the worlds' second best selling car to date but it is not (technically) the same model. they change the design, engine and spec and sell them under corrola name. it's like old proton saga and new proton saga, both have the same name but different specs.
but prius situation is different. they will give us an old design, old spec.
ada faham ka?haha
yer la.. u shud know more..
u kan kje kt TOYOTA JAPANNNNNNNNN..
( aku dah ckp byk kali its a new design..asyik ckp ayat poyo ko yg same jer...MLS LAYAN la..ops!)
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